The Power to Surprise
"The Power to Surprise"- represents Kia's global commitment to surpassing customer expectations through continuous automotive innovation while epitomizing the exciting and enabling values of the Kia brand. Everything we do at Kia, from providing one of the best warranties in the business, having more standard features, or enabling someone to have a car in the first place, is done with this in mind. Throughout a full line of cars, from the all-new Rio - the most affordable four door sedan in America, the Amanti full-size sedan, to the reintroduced Sportage sport utility vehicle, Kia demonstrates its ability to achieve The Power to Surprise.